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Borealis Cellar
BRANDING & WEBSITE CASE STUDY
Project Strategy
Peter, the owner of the start-up, Borealis Cellar, came to Live Large Design before he had a name for his new fermented food and mead company based in Alaska.
We were able to not only brainstorm creative names, but cross-check them with online availability and competitiveness to set Peter up successfully from day #1 for this organic, local food and drink company.
Visual Branding
We created a logo, brand guidelines document, and starter website for Borealis Cellar based in traditional imagery related to farming, nature, and organic production.
This brand platform, allowed Peter to have diversity within his products through the use of illustrative wood-cut style imagery. He wanted the ability to utilize various visual aspects for specific product lines and labels.
Online Marketing
Live Large Design helped Peter start with organic marketing via social media outlets and a newsletter campaign connected to his website presence. With clear branding created by us, Borealis Cellar was able to quickly establish a presence online and at local Alaska farmer’s markets.
Borealis Cellar has grown to offer classes and developed a following allowing their product lines to expand to new food and drink products.
Branding Results
Live Large Design designed a variety of labels, email templates, and signage for Borealis Cellar. Templates were developed to allow for easy updates in the label system. One-color designs were utilized to keep print costs low while still maintaining integrity with the quality visuals and brand platform.
Today, Borealis Cellar continues to maintain their brand cohesiveness through their local and online platform.
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