Adele here—welcome to Wednesday White Space! My weekly newsletter where I bring you business and branding insights wrapped in real-life stories from the road. Because the best marketing? It’s human, engaging, and a little unexpected.
This week, we’re talking about what hot dates and digital marketing have in common—and why rushing the process might be costing you big.
The One Where a Date Went South... Fast
Ever been on a date where the other person moved way too fast?
Well, let me tell you about Robert.
I kept running into him at my local grocery store, and eventually, he asked me out. Cute, right? So, we met up for a short hike.
Now, I love meeting new people—whether it’s a new friend, business connection, or romantic interest. I approach relationships with curiosity and zero attachment to an outcome.
Robert? Not so much.
About an hour into our hike, he hit me with a question that came way out of left field:
“What’s the most exotic place you’ve had sex?”
Uh, what?
Now, I’m not shy about these topics, but this was not the setting. It was too soon, and it felt like he was skipping straight to the end of a story we hadn’t even started.
And then—because apparently, reading the room wasn’t his strong suit—he actually suggested a quickie behind a tree.
Sir. At least buy a girl a drink first.
I declined, we wrapped up the hike, and that was the end of Robert.
So, What’s This Got to Do with Marketing?
Everything.
Robert had a chance with me—I said yes to the date. But he rushed the process and completely killed any shot at connection.
And this is exactly how most entrepreneurs are sabotaging their marketing.
- They meet a prospect once and immediately pitch their offer.
- They shove their business cards in people’s faces at networking events.
- They spam LinkedIn with cold DMs like, “Hey [Name], I noticed we have mutual connections. Want to hop on a quick call?” (Absolutely not.)
These tactics don’t work. They feel desperate, out of sync, and—most importantly—they lack connection.
Marketing (Like Dating) Requires Timing
We’ve known for years that it takes a minimum of 7 interactions before someone buys from you in the digital space. Now? It’s anywhere from 7 to 22.
People need time to:
✔️ Trust you
✔️ See themselves in your story
✔️ Feel confident in investing
The best way to do this? Long-form content.
Instead of bombarding people with sales pitches, give them something to sink their teeth into:
- A podcast episode
- A blog post with real insights (not fluff)
- A webinar that actually teaches something
- A well-crafted email (like this one)
Because the truth is, people still read. They still listen. They still want to engage—just not in a way that feels forced or transactional.
Don’t Be a Robert. Build Trust First.
Instead of skipping steps:
🔥 Show your audience that you get them
🔥 Offer value before you ask for something
🔥 Make real connections (without the cringe)
When you do that?
The right people will say yes.
And if you’re ready to build a business that actually fits you, I’ve got something for you:
- Take the Biz Superpower Quiz!
- Find out your unique business archetype and get a custom blueprint to scale in a way that feels natural—not forced.
P.S. Ever had a Robert moment in your business? Contact me HERE because you HAVE to tell me about it—I love a good (or terrible) story. 😆
