Have you ever been at the end of your patience, just done with the struggle
Because, same!
My moment? My left ski had popped off my boot and was now chilling 200 feet uphill in a foot of fresh powder.
If you’ve ever tried to move in deep snow without skis, you know it’s not fun.
I stood there, sweating in my winter gear, cursing everything from my outdated bindings to my questionable life choices.
Why? Because I didn’t know how to properly set the DIN on my ski bindings. And because I had, once again, thrown myself into the deep end without enough preparation.
See, I decided to learn how to ski in the backcountry of Alaska—without the luxury of a chairlift, without solid technique, and without a clue about what I was getting into.
The backcountry isn’t like a resort. No nicely groomed runs. No easy exits. Just terrain that doesn’t care about your comfort.
To make matters worse, I was skiing with a group of men who were ahead of me—literally and figuratively. I spent all my energy trying to keep up, desperate to prove I could hang, even though I was struggling with outdated, heavy gear and no real guidance.
I see this same struggle in entrepreneurs who try to DIY their brands.
- They spend years piecing things together, wondering why they’re exhausted and still not seeing results.
- They build websites that don’t convert, brands that don’t land, and offers that don’t sell...
...because they’re missing strategy, support, and the right tools.
The frustration. The overwhelm. The oncoming tears—yep, I know it well.
And here’s what I wish someone had told me back then: 👉 It doesn’t have to be that hard.
All I needed was a few lessons, some resort days, and proper gear to save me an entire season of struggle.
When I finally learned how to ski, everything changed.
Suddenly, backcountry wasn’t just an uphill battle—it was freedom.
The same is true for business.
When you stop trying to brute-force your way forward and start using the right approach, things fall into place.
I’m not saying don’t push yourself. Growth requires discomfort. But the right kind of support makes all the difference.
And if you’re done doing things the hard way, I’ve got something for you.
Ready to build a business that actually fits? Take the Biz Superpower Quiz and get a custom blueprint to scale your brand—without the trial and error. Start here!
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