Project Strategy

The Northern Michigan yarn shop hired Live Large Design to do a full brand redesign and overhaul. They wanted a more visceral logo that would relate better to their hand-dyed yarn and local natural surroundings. Additionally, they needed a cohesive brand platform to support the interior design of their brick-and-mortar store and monthly yarn membership.

Visual Branding

After many iterations and concepts, the Wool & Honey final logo was created from a hand-illustrated beehive, balanced yet natural. As a vector logo, it is versatile for any application, including a custom made wooden sign. Included in the project, was a comprehensive brand guidelines document, which defined font and color palette selection. These were implemented throughout the physical store and other assets, creating a cohesive brand presence.

Package Design

After a solid brand foundation was developed, we delved into a variety of collateral design. This is often the really fun part of a project since all the research and intention of the branding gets to come alive in numerous design pieces. We created secondary graphics to diversify the brand and then moved into designing patterns, tags, labels, and more!

Branding Results

In less than 6 months, Wool & Honey more than made back their original investment with the brand redesign.

After a launch party at their newly designed store using the brand guidelines Live Large Design created, they have continued to increase their reach and presence in the knitting community worldwide. They now have over 23,000 Instagram followers in addition to their local presence and regularly sell out of their products.