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Straza Consulting needed a brand platform beyond just their logo. Through a brand guidelines creation and website redesign, we created a cohesive brand platform to showcase the Straza business expertise. The website needed to portray the capabilities and achievements of Straza Consulting while building a brand image that portrayed confidence, structure, as well as their ability to adapt.
The developed design resulted in a brand image that was unique to Straza Consulting and fitting for their Chicago metropolitan location. It embraced and showcased their strengths through bold colors and dynamic visual choices. The new brand materials give clear direction for future collateral design choices to maintain image consistency and recognition.
Once we developed the voice of the brand, we delved into the website design. We created a website that would help Staza Consulting clients identify with the brand and instill confidence through their past portfolio work. The website is easy to navigate and guide viewers quickly and effectively. We placed call to actions buttons throughout the website enabling a better passage to sales.
Straza Consulting now has a responsive website that highlights their services. We designed a newsletter campaign linked to the website for lead conversion. Additionally, Search Engine Optimization strategies were added to the Straza website to help them be visible to their ideal market. Straza Consulting now has a brand platform with a clear identity and voice. See their website at www.consultstraza.com.