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Paws for Adventure (Paws) already had an existing logo, so Live Large Design was called in to bring the brand to life visually. Paws was looking for a way to draw in the human and dog relationship of their mushing tours, along with the beauty of remote Alaska. Their website lacked any depictionof the uniqueness of their actual tours in the far North.
The goal of the Paws website was to highlight the tours they offered in a fun and visual way, ultimately driving booking and sales through the website. Paws promotes a simple relaxed and inviting family atmosphere, all of which we needed to embody within the website experience. We incorporated a tour booking platform so guests could easily find and book available tours, along with high action visuals.
Paws also needed appealing promotional materials that would peek interest and help educate viewers on the mushing world. We created a promotional video that showcases the Paws tours and way of life. Then we set up FaceBook ads and Google ad campaigns to drive traffic to the website.
The creative work resulted in a visual and promotional identity that embraces the companies culture, values and vision, allowing them to seek out guests that will fully embrace their offerings and experiences. Paws is rising as one of the biggest dog mushing tour companies in Alaska, offering the most unique experiences to bond human and dogs.