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Horst Expediting & Remote Operations (HERO) is More Than Expediting, More Than Logistics, and More Than Field Camps. As a qualified and experienced team, their guiding statement is “We Care.” It was up to Live Large Design to marry this hardworking, rugged by nature, company with a visual look and feel that would highlight both professionalism and friendliness.
The design incorporated the structure and organization needed to plan large scale expediting projects in remote Alaska. We used color to differentiate between the different areas that HERO specializes in. The choice to use bold colors along with crisp white and minimalistic design helps bring the message of the organization and strength home.
After a solid brand foundation was developed, we delivered collateral pieces. The banners use the colors to highlight the different aspects of the companies, but working together to create a harmony between them at the same time. Our focus was to create a brand that demonstrated trust, organization and knowledge.
HERO unveiled their new brand at the annual miners convention in Anchorage. They used the new website interface and functionality to entice visitors to join their mailing list, gaining new leads resulting in increased prospects and sales. The HERO visuals remain strong, friendly and structured, elements that are important to the company mission.