7 Reasons Why SEO is Important For Your Small Business

by Adele Wiejaczka

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You love your website, but are people finding it? 

Back in the day, the options available for advertising a product or a brand name were limited to newspapers, posters, television and radio commercials. In the present day, one powerful online tool to help promote products and businesses is Search Engine Optimization, or SEO for short. What SEO does is enable your site to be crawled by popular search engines: Google, Yahoo, and Bing. Webpages are shown and ranked based on what these search engines’ algorithm consider relevant. Below are seven of the many reasons why SEO is important for you and your business.

Increase in Web Traffic

Having your site optimized will result to an increase in traffic and this can be seen in the different reporting tools available on the web. Once the keyword rankings increase, it won’t be necessary to have paid ads on the internet. Increasing the rankings as well as the traffic is not an easy task. Some ask “how long does it take for SEO to work?” The answer is it takes 3 to 6 months to see the results. Sometimes, it can be quite challenging for rankings to increase at a steady pace because search engines update their algorithms from time to time and this can cause the rankings to fluctuate. We always recommend a monitoring system for your SEO optimization.

Low Cost Results

Organic listings are free. To have your website crawled using certain keywords, you’ll need to hire a company or a person who offers SEO services. In comparison to Adwords or paid advertising which can cost hundreds of dollars a week, SEO services will give you a similar amount for an entire month. However, monthly maintenance is recommended since your competitors are most likely also having their website optimized. Which then brings us to…

Your Competitors Are Also Doing It

Many of the aforementioned ways of advertising (billboards, newspapers, and posters) are getting outdated. Internet marketing has taken the world by storm and SEO has rapidly risen. The term Google, which is the most popular search engine has even become a verb. Bing and Yahoo are next in line and they are very useful tools for searching as well.  The best way to make revenues is to optimize your website so it will be visible in search engines. The thing is, your competitors are most likely also doing it. To prevent a drawback, getting an SEO expert is needed. There is no better way to promote your website, product, or business than to have a well-designed, beautifully created, and SEO friendly website.


There is no better way to promote your website, product, or business than to have a well-designed, beautifully created & SEO friendly website.


Keep Your Return of Investment in Mind

Statistics in 2013 show that when 1000 visitors click a paid ad, only 2% of those can possibly convert into a sale. With SEO, 1000 clicks can potentially convert 4% into sales. Results in organic SEO appear according to the keywords that were typed in. Your SEO analyst will start by doing keyword research to identify the keywords that will be a perfect fit for your target market or target audience. When these people type in your targeted keywords, they are actually looking for your product or service. On the other hand, those who click on paid ads can be anybody. People may mistakenly click on it, only to find out it wasn’t what they were looking for, and quickly leave the website, costing you money but not resulting in a sale.

Mobile Optimization is Essential

Because of tablets and smartphones, the need for SEO has increased especially for small businesses. People no longer have to wait until they get home to use their computer to look something up on the internet. They can be anywhere with a smartphone or tablet and access the web. Nowadays, mobile searches are surpassing desktop as individuals do research on the go. Small businesses can benefit from this because people search for things the moment they need them and are most likely to make a purchase in that moment.

For example, when a person is on a vacation and wants to get some coffee, he can search for “coffee shop in <name of place>” and immediately, the mobile browser will show all the local results. For a small local coffee shop, this is beneficial because it creates an opportunity to rank in their area over coffee shops with big names. Putting your business on the radar is what local SEO is all about.

Building Your Brand

It can be costly and complicated to build your brand – not to mention chaotic at times. You can think of a hundred different promotional items to throw at your consumers in the hopes that some of them will remember your brand when it’s time to make a purchase. What SEO can do is make your brand memorable by accelerating the branding campaign.

Once people are familiar with your products or the services you offer, they will more likely obtain them. If they are happy with it, they will avail more of your products and services and tell their friends about you. SEO gets the ball rolling and attracts a flood of web traffic to your site.


SEO has less overall costs and provides a better result compared to its paid counterpart.


Results are Long Term

In the long run, you can save a lot of money when you have your website optimized. SEO has less overall costs and provides a better result compared to its paid counterpart. Results are also long term, as long as there is proper monthly maintenance. What some clients misconstrue is how SEO works. They want to see immediate results. But just like growing a plant, SEO does not happen overnight. Again, the answer to the question “how long does it take for SEO to work?” is 3 to 6 months. Within that time frame, you will see changes in the ranking of targeted keywords. The right SEO strategy together with fresh, keyword-rich content which is loved by search engines (most especially Google), are some key factors on how to achieve better ranking results.



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